This is actually the seventh generation of the company’s range-topper, a model which debuted in 1977 offering more poise and a greater dynamism than Mercedes’ rather patriarchal and uptight S-Class, and more modernism than Jaguar’s gin and cigars XJ. Around two million have since been sold, and the innovations have come thick and fast.

Remember, it was 2001’s gen four car that ushered in the Bangle design era and premiered the over-wrought iDrive. Yet the received wisdom is that the Mercedes S-Class has always had the edge as the putative ‘best car in the world’, which is probably rather annoying. You get the sense that BMW has chucked everything it knows into the new car in an effort to finally, definitively get the upper hand on the old foe.